What is a brand identity?
A brand identity is the set of visual rules a business uses everywhere: its logo, its colours, its typefaces, and the way they sit on a card, a letterhead, an email and a social page. The logo is one part. The identity is what keeps a shop board and an Instagram post looking like the same business.
Without those rules, each surface gets made by whoever happens to be making it. The sign maker picks one red, the printer of the bill book picks another, and the person posting on social media picks a third. None of them is wrong on its own. Together they make a business look smaller and less settled than it is. Brand identity design is the work of deciding those things once, so everyone who makes something for you starts from the same file.
What each tier adds
Our branding work in Chennai is sold in three tiers. Each one contains everything in the tier before it. Prices are before 18% GST; the totals with GST are in the last rows.
| What you receive | Logo ₹7,500 | Identity kit ₹22,000 | Brand strategy ₹35,000 |
|---|---|---|---|
| Three logo directions, the chosen one in every layout and colour | Included | Included | Included |
| Tamil and English lettering, icon crops, usage sheet | Included | Included | Included |
| Colours and type | Not included | Included | Included |
| Visiting card, letterhead, email signature | Not included | Included | Included |
| Six social covers and four post templates | Not included | Included | Included |
| Who the business is for, and why a buyer picks it | Not included | Not included | Included |
| Name and tagline, with a trademark search | Not included | Not included | Included |
| Tone sheet and rival scan | Not included | Not included | Included |
| Brand guide | Not included | Not included | Included |
| Total with 18% GST | ₹8,850 | ₹25,960 | ₹41,300 |
| Payment | In full before we start | In full before we start | 60% to start, 40% before handover |
The logo comes with two rounds of changes and the identity kit with three. If the mark is all you need, our logo design company in Chennai page covers the ₹7,500 logo on its own.
When does a business need brand strategy, not only a logo?
Strategy earns its cost when the hard question is what the business should say, not how it should look. That usually means a new name, a move into a new market, a second outlet aimed at different buyers, or partners who each describe the business differently. If you already know who buys from you and why, an identity kit is often enough.
You are starting from a blank name
The strategy tier gives you a name and a tagline, with a trademark search, so you are not printing boards for a name that someone else may already hold.
Your rivals look and sound like you
In a crowded street of sweet shops, salons or clinics, the rival scan shows what the others already say, and the work on who the business is for and why you gives you something different to stand on.
More than one person speaks for the brand
Once staff, a printer and a page manager are all producing material, the tone sheet and brand guide give everyone the same reference for how the business sounds and looks.
When a logo is enough
A single shop, a home business or a stall that needs a mark for a board and a WhatsApp profile rarely needs the full set. Start with the ₹7,500 logo and look at the kit when the business grows into it.
Print pieces: signboard, menu, label or bag
Once the identity exists, the places customers actually hold it are often printed. Each print piece is ₹3,000 plus GST: one flyer, signboard, menu, label or bag, made ready for the printer in your colours and type. The price covers the design file; the print run itself is between you and your printer.
Order them one at a time as you need them. A restaurant might start with the menu and the board, a food brand with a jar label and a carry bag. The full list of logo and print prices is on our logo and brand design prices shelf.
How a branding project runs
It starts with a short call or a few lines on WhatsApp about what you sell and who buys it. We then put the plan in writing: what you will receive, by when, and what we need from you. Nothing starts until you agree to it. The timeline is set in that plan, not guessed in advance.
You see the work at agreed points, not only at the end. When it is done, everything is handed over with the source files, so a future designer, printer or web team in Chennai or anywhere else can pick it up. If you are comparing prices first, our guide to logo design cost in Chennai sets out what other sellers charge.
Questions people ask
What does brand identity design cost with GravenReach Media?
The identity kit is ₹22,000 plus GST, or ₹25,960 in all. Brand strategy, which includes the kit, is ₹35,000 plus GST, or ₹41,300. If you only need the mark itself, a logo on its own is ₹7,500 plus GST. Each print piece after that is ₹3,000 plus GST.
What is the difference between a logo and a brand identity?
A logo is the mark. A brand identity is the mark plus the colours, typefaces and ready-made pieces that carry it, such as the visiting card, letterhead, email signature and social covers. The logo tells people your name; the identity makes every place they meet you look like the same business.
Can you help name a new business?
Yes, at the brand strategy tier. It includes a name and a tagline, with a trademark search, alongside the work on who the business is for and why a buyer picks it. If you already have a name you are keeping, the identity kit is usually the better fit for the budget.
Is a trademark search the same as registering a trademark?
No. A trademark search checks whether a name, or something close to it, may already be in use or on record. Registering a trademark is a separate legal filing with its own fees and steps. The brand strategy tier includes the search, so you can see the risk before you commit to a name.
Will the identity work in Tamil as well as English?
Yes. Every tier starts from our logo, and every logo comes with Tamil and English lettering. The identity kit then adds the colours and type that every piece shares, whether it is a bilingual board, a Tamil flyer or an English letterhead, so each one starts from the same set of files.
What are the six social covers and four post templates?
Social covers are the wide banner images at the top of your business pages, such as a Facebook, LinkedIn or YouTube page. Post templates are four designed layouts in your colours and type that you or your team can fill with new words and photos, so every post looks related.
Do I need to come to your office for a branding project?
No. We are based in Virugambakkam, Chennai, and run every project by call, WhatsApp and email, so you never need to visit. That works the same whether your business is in Chennai, elsewhere in Tamil Nadu, in another Indian city or abroad. You see the work at agreed points along the way.