FunnelFlux
Conversion path intelligence.
FunnelFlux walks the entire purchase path on competitor sites — product page, cart, shipping, payment, post-purchase. It scores friction at every step, captures the exact copy and UI patterns, and tells you which removals are worth your engineering time against your add-to-cart and abandonment numbers.
What it does
Five capabilities. One verified pipeline.
End-to-end checkout walkthroughs
Headless browser sessions traverse PDP through payment, capturing every step with screenshots.
Friction scoring
Each step rated 0–10 for friction. Industry benchmark, plus your live score, plus the top performer in your category.
Abandonment-recovery teardown
Their email cadence, SMS triggers, and on-site exit modals — captured and compared to your stack.
Payment option matrix
Shop Pay, Klarna, Apple Pay, Afterpay — who has what, where it shows in the flow, and the impact on cart completion.
Verification Link on every step
Every claim links to the captured screenshot and DOM snapshot of the exact step we measured.
Setup
Live in three steps.
Pick the funnels
Up to 15 competitor checkout flows. We test on multiple device profiles.
We walk them weekly
Every funnel is re-walked weekly to catch redesigns and new payment options.
You ship the wins
Each finding ranked by projected CR lift. Engineering pulls from a sorted backlog.
Sample insight
What an alert actually looks like.
Every alert ships with its Verification Link — the exact source snippet, URL, and timestamp we scraped it from.
Three of your top six competitors moved Shop Pay above the fold on cart this month.
FunnelFlux measured an average 6.1-point friction reduction at the cart step on those redesigns. Your current cart still defers Shop Pay to the second screen.
6 competitor cart screens, captured 2026-05-09 — 2026-05-14. 3 moved Shop Pay to the primary fold.- Re-scrape on demand
- Export for procurement audit
- Route to Slack with one click
Other modules
Pair FunnelFlux with —
Continuously scrape rival pricing pages, detect changes within minutes, and recommend repricing actions tied to your margin floor.
Scrape competitor ads across Meta, TikTok, and Google. Rank creatives by spend velocity, hook patterns, and the offer hierarchy that's actually working this week.
Cohort curves segmented by channel, creative, and first product. Predict which acquired customers actually pay back CAC — and which won't, no matter how long you wait.